FirstClass - The gold standard in bequest management and an outstanding partner to the legacy sector

Invitation to attend an Introduction to FirstClass webinar on June 6, 11:30. Find out why we are the gold standard in bequest management and an outstanding partner to the legacy sector.


The FirstClass team is thrilled to win 'Outstanding Partner to the Legacy Sector' at the Smee & Ford Legacy Giving Awards 2024. Not only does it show recognition for outstanding achievement and skill in the legacy sector, but it's also a testament to the exceptional support and experience the team provides to our customers.


Bobby Parmar, a pivotal figure within the team, proudly represented FirstClass at the awards. Bobby has been indispensable in advancing FirstClass, demonstrating an infectious work ethic, exceptional responsiveness, and steadfast commitment to supporting charities.

"One of my proudest achievements has been engaging with charities and assisting them throughout their journey with FirstClass. The charities vary in size, from smaller organisations to the likes of the RSPCA, WWF, and Christian Aid, and it's rewarding as we know just how big an impact our platform can have."

But why did these charities embrace FirstClass? To answer that, we need to go back to 1996, when six charities created the leading dedicated bequest management software. ActionAid's Crispin Ellison – a legendary figure in bequest administration in the UK – was instrumental in developing FirstClass, and over the past almost 30 years, the software has become the 'gold standard' for organisations managing bequests.


Today, it is the UK's leading dedicated legacy management software. FirstClass is trusted by more than 100 not-for-profit organisations, all of which rely on FirstClass to manage and maximise their bequest-giving programmes. As Angela Noguera-Horne, Legacy Management Officer Cancer Research UK, states:

"Everything within our department is managed by FirstClass. My team members and I couldn't do our jobs without it; it's the beating heart of the legacies team."

FirstClass's 500 users manage a combined bequest revenue of £1.4bn, which originates from 70,000 annual cases, and the platform manages this revenue with ease and a level of detail that allows legacy teams to gain a granular understanding of every legator who supports their organisation.


Research suggests that the FirstClass platform improves legacy gifting by around 10 per cent. However, it's not just the volume of income that is increased through the platform. Qualitative feedback from our users suggests that the system improves staff morale, as Emma Colborne, Head of Legacy at Blue Cross explains.

"The FirstClass team is always on hand to help us. We have to review our contract annually, but there's no desire to go elsewhere; it does everything we need, and if it doesn't, the FirstClass team make it happen. The platform is a fundamental part of our organisation. I don't know what we'd do if we didn't have it. I couldn't imagine life without the system. These days, if you were to suggest to the team that we were going back to paper, they'd all break out in a cold sweat!"

Having established industry partnerships with Legacy Link and Legacy Foresight, both of which rely on FirstClass for their organisational output, FirstClass has become the sector's trusted platform of choice.


The following comment from Kathryn Horsley, Director of Insight at Legacy Foresight, highlights how FirstClass has become a trusted and valued partner:

"If you really want to understand the dynamics and performance of your legacy income, then you need access to as much robust data as you can possibly acquire. FirstClass is not only a tool that allows its users to do just that, but combined with the Legacy Monitor programme, it also has the capacity to empower charities to make more informed, strategic decisions for their legacy programme."

Similarly, feedback from Paul Browne, Head of Legacy Management at Legacy Link, also supports FirstClass's position of industry excellence:

"With FirstClass, charities can access insights and data that simply aren't available to those who don't use the system. I work with charities that don't use FirstClass and charities that do, and I can say with 100 per cent certainty that those who do, deliver. There is nothing like it on the market. Nothing else comes close."

Are you thinking about maximising your organisation's bequest gifting programme? Would you like to see the market leader in bequest management software in action? 


Then join our upcoming webinar, Introduction to FirstClass, on June 6 at 11:30 to learn how we are committed to helping charities maximise their bequest incomes effectively, regardless of size and location. 

ILM 2026: What we’re most excited about this year

By Fiona Paton • March 25, 2026
We’re officially counting down to the ILM Annual Conference on 8 May at 133 Houndsditch, London. It’s always one of the best days in the legacy calendar - a chance to reconnect in person with friends and colleagues across the sector, soak up engaging speaker sessions, spark new ideas, and celebrate the incredible work happening in legacies at the ILM Awards. What's New The FirstClass team will be on hand to share the latest on how FirstClass is evolving, with the launch of the first iteration of FirstClass 5 Essentials coming very soon. We’ll also be unveiling a couple of new services we’re delighted to introduce, including Data Cleansing and RCS Business Messaging - the natural successor to SMS. Data Cleansing For charities and non‑profits, supporter data is the backbone of effective legacy giving. Yet while nearly half of organisations want to use insights to improve services, more than half are held back by CRM challenges. Poor‑quality data can have serious consequences - from losing touch with potential legacy supporters to missing opportunities for deeper engagement, and even risking compliance issues. That’s where our Data Cleansing service comes in. We help charities restore confidence in their supporter information by improving the quality of addresses, emails, and phone numbers. The result is cleaner, compliant, and more reliable data that strengthens legacy communications and ensures every supporter feels valued and connected. RCS Business Messaging Charities are experiencing a major shift. Supporters now expect digital‑first, mobile‑first communication - they want interactions that feel personal, transparent, and effortless. Social media is great for sharing impact stories, but when it comes to deeper, more meaningful conversations, like inspiring someone to leave a gift in their Will, charities need something more powerful and more trusted. RCS delivers on‑brand, secure, and interactive messages straight to the place that matters most - your supporters’ phones. Unlike SMS, RCS allows content‑rich, multimedia, and interactive messaging, helping charities build stronger, more personal connections with legacy supporters. And the results speak for themselves: up to three times higher engagement than SMS, read rates of 60–80%, and adoption by hundreds of leading brands. RCS is redefining how charities nurture relationships and inspire legacy giving. ILM Awards As always, a big highlight of the conference is celebrating excellence across the legacy sector, and we’re looking forward to cheering on all the ILM members who’ve been nominated. Good luck to all the nominees - we’re excited to celebrate your achievements and hear about the great work happening across the sector. Make sure to drop by on the day to hear how FirstClass is now delivering even more for its clients, and in the meantime, you can view the complete list of speakers and topics for the day at the ILM Annual Conference website .

Open Conversations. Shared Solutions.

By Fiona Paton • March 25, 2026
At FirstClass, we’ve always believed our product should grow with the charities and non-profits who use it. Your input has shaped the way we build, and now we want to take that collaboration one step further. Monthly Check-in Calls We’re introducing monthly check‑in calls - an open forum where you can drop in, chat with the team and other customers, and explore anything to do with the product. No agenda, no pressure. Just space for conversation, questions, and shared ideas. These sessions give you the chance to: Share your priorities and help shape how we address different aspects of the system Stay informed on technical updates, including external systems like SQL or Outlook What’s new across our Team, billing, and the wider company See functionality demonstrated live - if you’re unsure how something works, we’ll show you Updates on features and fixes in the latest releases Ask questions on any part of the system Whether you join for five minutes or stay for the full hour, this is your space to connect with us. It’s a chance to explore challenges together, share experiences, and help shape a product that truly works for charities. We’ll host these sessions monthly on Microsoft Teams, giving you regular opportunities to drop in and join the conversation. Join our team for open, honest discussions that help us learn, improve, and grow alongside you.

Legacy Giving: Where Donors Leave Their Mark

By Fiona Paton • January 30, 2026
Most people assume gifts in wills go mainly to hospitals or animal charities. But legacy giving is evolving - from climate action to cultural preservation, donors are reshaping where their final gifts go. And with the biggest wealth transfer in history already underway, the question isn’t if charities will benefit, but which ones will capture the imagination of a new generation of donors. The Main Sectors for Legacy Gifts Health & Medical Research : Personal or family experiences with illness inspire gifts to hospitals, hospices, and research foundations. Animal Welfare : Emotional bonds with pets and wildlife make animal charities a natural choice. Humanitarian Aid : Donors who care about poverty, hunger, and inequality often leave legacies to international aid organisations. Faith‑Based Causes : Religious traditions encourage charitable giving as part of a spiritual legacy. Education : Universities, schools, and scholarship funds benefit from donors who want to give future generations opportunities. Community & Social Services : Local charities supporting homelessness, youth, or food banks benefit from donors who want to strengthen their communities. Emerging Growth Areas Environmental Charities : With climate change high on the agenda, more donors are leaving gifts to conservation and sustainability causes. Arts & Heritage : Museums, galleries, theatres, and cultural trusts are seeing increased support as donors seek to preserve culture and history for future generations. Younger Donors and the Great Wealth Transfer A major shift is underway. Millennials and Gen Z are beginning to shape the future of legacy giving, and their priorities look different from those of older generations. Younger donors tend to support: Environmental and climate action - sustainability and conservation are top of mind. Social justice and equality - causes that drive systemic change resonate strongly. Community impact - grassroots and local charities that deliver visible results. Arts and culture - inclusive cultural spaces and heritage preservation are gaining traction. This shift is amplified by the Great Wealth Transfer: an estimated $84–124 trillion will pass from Baby Boomers to younger generations and charities over the next two decades. This is not just financial - it represents a cultural change in philanthropy. Younger donors expect transparency, digital engagement, and clear evidence of impact. Digital Engagement: Meeting Younger Donors Where They Are For younger generations, digital isn’t optional - it’s the default. Communicating with them means using the channels they already live on, and that includes mobile messaging . It’s quick, it’s simple, and your message lands directly in their hands. Charities that embrace mobile‑first communication alongside email, social, and digital campaigns will build stronger connections with younger supporters and keep legacy conversations relevant. Why Donors Choose These Causes Legacy giving is rarely about short‑term impact. Donors want to leave something that endures - whether it’s funding medical breakthroughs, protecting animals, preserving heritage, or tackling global challenges. These gifts reflect identity, values, and lived experiences, ensuring that a supporter’s passion continues long after they’re gone. Data Accuracy: The Foundation of Legacy Giving Regardless of who or what supporters choose to leave their legacy to, without the right details, it all becomes pointless . Poor‑quality data can mean missed opportunities or even lost supporters. Clean, validated data ensures that legacies are honoured, communications reach the right people, and charities can act with confidence. Conclusion Health and animal welfare charities may dominate legacy giving today, but the landscape is shifting. Environmental and cultural causes are gaining momentum, and younger generations are bringing new priorities to the table. With the Great Wealth Transfer already underway, charities that invest in legacy marketing now - building trust, demonstrating impact, engaging digitally (especially through mobile messaging), and ensuring data accuracy - will secure not just income, but a lasting place in the hearts of future supporters. From legacy management to data cleansing and mobile messaging, we help charities handle every legacy with confidence. Want to know how FirstClass can support your organisation? Contact our team to find out more