FirstClass - The gold standard in bequest management and an outstanding partner to the legacy sector

Invitation to attend an Introduction to FirstClass webinar on June 6, 11:30. Find out why we are the gold standard in bequest management and an outstanding partner to the legacy sector.


The FirstClass team is thrilled to win 'Outstanding Partner to the Legacy Sector' at the Smee & Ford Legacy Giving Awards 2024. Not only does it show recognition for outstanding achievement and skill in the legacy sector, but it's also a testament to the exceptional support and experience the team provides to our customers.


Bobby Parmar, a pivotal figure within the team, proudly represented FirstClass at the awards. Bobby has been indispensable in advancing FirstClass, demonstrating an infectious work ethic, exceptional responsiveness, and steadfast commitment to supporting charities.

"One of my proudest achievements has been engaging with charities and assisting them throughout their journey with FirstClass. The charities vary in size, from smaller organisations to the likes of the RSPCA, WWF, and Christian Aid, and it's rewarding as we know just how big an impact our platform can have."

But why did these charities embrace FirstClass? To answer that, we need to go back to 1996, when six charities created the leading dedicated bequest management software. ActionAid's Crispin Ellison – a legendary figure in bequest administration in the UK – was instrumental in developing FirstClass, and over the past almost 30 years, the software has become the 'gold standard' for organisations managing bequests.


Today, it is the UK's leading dedicated legacy management software. FirstClass is trusted by more than 100 not-for-profit organisations, all of which rely on FirstClass to manage and maximise their bequest-giving programmes. As Angela Noguera-Horne, Legacy Management Officer Cancer Research UK, states:

"Everything within our department is managed by FirstClass. My team members and I couldn't do our jobs without it; it's the beating heart of the legacies team."

FirstClass's 500 users manage a combined bequest revenue of £1.4bn, which originates from 70,000 annual cases, and the platform manages this revenue with ease and a level of detail that allows legacy teams to gain a granular understanding of every legator who supports their organisation.


Research suggests that the FirstClass platform improves legacy gifting by around 10 per cent. However, it's not just the volume of income that is increased through the platform. Qualitative feedback from our users suggests that the system improves staff morale, as Emma Colborne, Head of Legacy at Blue Cross explains.

"The FirstClass team is always on hand to help us. We have to review our contract annually, but there's no desire to go elsewhere; it does everything we need, and if it doesn't, the FirstClass team make it happen. The platform is a fundamental part of our organisation. I don't know what we'd do if we didn't have it. I couldn't imagine life without the system. These days, if you were to suggest to the team that we were going back to paper, they'd all break out in a cold sweat!"

Having established industry partnerships with Legacy Link and Legacy Foresight, both of which rely on FirstClass for their organisational output, FirstClass has become the sector's trusted platform of choice.


The following comment from Kathryn Horsley, Director of Insight at Legacy Foresight, highlights how FirstClass has become a trusted and valued partner:

"If you really want to understand the dynamics and performance of your legacy income, then you need access to as much robust data as you can possibly acquire. FirstClass is not only a tool that allows its users to do just that, but combined with the Legacy Monitor programme, it also has the capacity to empower charities to make more informed, strategic decisions for their legacy programme."

Similarly, feedback from Paul Browne, Head of Legacy Management at Legacy Link, also supports FirstClass's position of industry excellence:

"With FirstClass, charities can access insights and data that simply aren't available to those who don't use the system. I work with charities that don't use FirstClass and charities that do, and I can say with 100 per cent certainty that those who do, deliver. There is nothing like it on the market. Nothing else comes close."

Are you thinking about maximising your organisation's bequest gifting programme? Would you like to see the market leader in bequest management software in action? 


Then join our upcoming webinar, Introduction to FirstClass, on June 6 at 11:30 to learn how we are committed to helping charities maximise their bequest incomes effectively, regardless of size and location. 

Inspiring Legacies with RCS

By Fiona Paton • November 24, 2025
Charities are experiencing a major shift. Supporters now expect digital-first, mobile-first communication - they want to engage in ways that feel personal, transparent, and effortless. Social media is great for sharing impact stories, but when it comes to deeper, more meaningful conversations - like inspiring someone to leave a gift in their Will - charities need something more powerful and more trusted. Traditionally, mobile messaging has been used for quick text-to-donate campaigns or sending reminders. But imagine if that same channel could nurture long-term relationships, build trust, and spark legacy pledges. That’s exactly where RCS (Rich Communication Services) can make a meaningful difference. RCS is the first major upgrade to mobile messaging in 20 years. It offers an enhanced, more interactive experience compared with SMS, giving charities a way to reach supporters with messages that feel modern, secure, and genuinely helpful. Here’s why RCS is so relevant for legacy fundraising: Secure & trusted: Your charity’s name and logo appear as a verified sender, giving supporters instant reassurance that your message is authentic. Connected & seamless: Messages land directly in supporters’ native messaging inboxes on Android and iOS — no apps to install and no additional steps. Engaging & interactive: You can add images, buttons, carousels, and track engagement in real time, making each message a richer opportunity to inspire and inform. For charities, this means you can reach warm, highly engaged audiences — those most likely to consider a gift in their Will — with content that feels personal, trustworthy, and uplifting. Instead of a plain text reminder, imagine sending a beautifully branded message containing a story of impact, a short video, or a simple button to learn more about pledging a legacy. It’s a small upgrade in channel, but a big step forward in supporter experience. Looking ahead, 2026 is shaping up to be a landmark year for mobile messaging. And the timing couldn’t be better. Legacy giving in the UK reached £4.5 billion in 2024 , a 9 percent increase on the previous year, and forecasts show legacy income is set to more than double by 2050 as the Baby Boomer generation finalises its estate planning. The opportunity is significant — but only if charities adopt communication tools that match how supporters want to connect today. With over 600 UK brands already using RCS , and early adopters seeing up to three times more engagement than SMS , the question isn’t whether charities should embrace RCS. It’s why wait at all? Bring your messaging to life and get started with RCS today. Get in touch for a journey towards richer messaging, better engagement, and higher conversions

The Hidden Power of Legacy Income

By Fiona Paton • November 18, 2025
Imagine a supporter who believes in your mission so deeply that they decide to make it part of their legacy. Long after they’re gone, their gift continues to fuel your work, carrying forward their values and trust in your cause. That’s the hidden power of legacy income - it’s not just funding, it’s a lasting bond between donor and organisation, built on loyalty and commitment. Beyond Paperwork Legacy gifts are one of the most impactful and emotionally significant forms of giving. They represent trust, loyalty, and a donor’s lasting commitment to your cause. But with that trust comes responsibility, and complexity. Managing legacy income isn’t simply about tracking paperwork. It’s about honouring a donor’s final wishes while ensuring their gift makes the greatest possible impact. Yet, many charities still rely on outdated tools or manual processes to manage gifts in wills. The consequences? Delays in processing Missed opportunities to maximise value Unnecessary risks that can erode donor confidence Why a Dedicated Legacy Income System Matters A modern, dedicated system transforms the way organisations handle bequests: Structure → Clear processes using best practices that reduce confusion and errors Visibility → Transparency across teams, ensuring everyone knows the status of each gift Confidence → Reliable data that builds trust with donors, families, and stakeholders This isn’t just about efficiency; it’s about safeguarding relationships and ensuring every legacy gift fulfils its intended purpose. Who Benefits? Whether you’re a charity, non‑profit, or higher education institution , getting smarter about how you manage legacy income is vital. With the right system in place, you can: Reduce administrative burden Protect against risk Unlock the full potential of legacy giving The Results of Smarter Legacy Income Management When charities and non‑profits adopt a dedicated legacy income system from FirstClass, the impact is clear: Faster processing & rapid access to records → Gifts are managed efficiently, reducing delays and ensuring funds reach the cause sooner. Income dashboards & financial reports → Real‑time visibility into pipeline, trends, and performance supports confident decision‑making. Customisable templates → Flexible tools that adapt to your processes, reducing admin and saving time. Contact records → Centralised donor and executor information strengthens relationships and ensures transparency. Reduced risk → Accurate records and structured processes protect against errors and safeguard donor trust. Seamless CRM integration → Works smoothly with key CRM partners, ensuring data flows without duplication. Smee and Ford integration → Direct connection to industry‑leading probate data for complete oversight. Stronger relationships → Families and executors feel reassured that gifts are handled with care and transparency. Legacy gifts are too important to be left to outdated processes. By adopting smarter tools, you can honor donor trust, reduce risk, and unlock the full potential of legacy income. Ready to transform how you manage legacy income? Get in touch with us today to see how our solutions can help you build confidence, efficiency, and growth for the future.

FirstClass goes Global

By Fiona Paton • November 4, 2025
The background International Fund for Animal Welfare (IFAW) was founded in 1969, with the aim of stopping the commercial hunt for whitecoat seals on the east coast of Canada. IFAW has grown into a charity that works across seas, oceans, and in more than 40 countries around the world. IFAW is dedicated to building a world where animals and people can thrive together on a healthy planet. Through its work in the fields of biodiversity conservation and wildlife rescue, IFAW has had a major impact on ecosystems and communities around the world. With a third of the charity’s income stemming from legacies, IFAW has been using FirstClass to streamline, manage, and monitor this crucial revenue stream from its UK office for over 10 years. However, its international counterparts were using disparate systems that were incurring significantly more administration time than would have been required when using one standardised legacy management platform. In 2025, the decision to implement FirstClass across six new international territories was taken.