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FirstClass feature showcase #2: CRM Integration

Is there anything worse than incompatibility?

 

In the context of bequest management – and if you’re a bequest manager in particular – then the answer is probably ‘no’.

 

After all, a large component of bequest management involves taking large amounts of data, often from different sources, and making sure that it’s accessible, accurate and consistent – at all times! To do that, you need bequest management software that integrates seamlessly with your CRM.

 

Historically, FirstClass was designed to work alongside Advanced CARE and Raiser's Edge 7. This meant that if you had those widely used CRM systems, then you were sorted. If you didn’t, then you probably weren’t getting the very best from FirstClass.

 

Thankfully, that’s now changed.

 

A fully inclusive FirstClass

 

Following a period of heavy investment, FirstClass is now fully integrable with Dynamics 365, Salesforce and Raiser’s Edge NXT – arguably the three most used cloud-based CRMs available today.

 

Not only that but via FirstClass Cloud and FirstClass in House, charities can benefit from our CRM Integration Standard – a quick and easy way to associate their FirstClass records with the corresponding record on their CRM system.

 

But why is this important for charities?

 

True data source

 

Two-way communication, which Cloud integration supports, is important in order for charities to have real-time access to accurate records.

 

Various non-cloud CRM integrations can restrict FirstClass to only pull data from a Charity’s CRM system. However, with new cloud-based CRMs, information required is pulled from ALL sources, which means that every piece of data matches and that there are no discrepancies.

 

Of course, a bi-directional flow of data isn’t completely infallible; it’s only bi-directional at the point in which the records are linked together (although with FirstClass’s advanced option, legacy managers can incorporate sync routines so that each record is synced over time).

 

But the point is that two-way is better than one-way. Not only that, but by opening up FirstClass to a wider group of CRMs, our legacy management software is now available to even more charities.  

 

If you already use FirstClass with any of the aforementioned CRM platforms, then you’ll know what we mean. Equally, if you do have one of the compatible CRMs but don’t yet have FirstClass, then now’s a very good time to find out how FirstClass can add value to your legacy management strategy.

 

FirstClass is world-class bequest management platform designed in partnership with some of the UK’s biggest and much-loved charities. Can we help you? If so, contact the team on 01257 272730 or email info@firstclass-software.com.

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